How does SM3 add value to commercial organizations?
SM3 is a tool which helps you to better understand how your sales and marketing organization, compare to industry expectations and best practices. Allowing you to identify weak areas and improve your sales and marketing effectiveness. Your sales and marketing capabilities are measured over multiple pillars (distinct areas of work, structure, and expertise) and across five tiers, (levels of capability) from ‘Basic’ to ‘Mastery’. As you move up from tier to tier, you become more capable and effective.
Our SM3 service, is a Sales and Marketing effectiveness framework, telling you –
- Firstly, where are you today as an organization on both the sales and marketing axes?
- Secondly, what should you be aiming for as the ‘next step’ in each – in some considerable detail.
We have defined 8 core tiers for both your sales and marketing operations. We added multiple other questions and analysis to create a powerful and robust questionnaire for our users. Once completed, the questionnaire generates a unique report for you.
The report also explains the process, the terms, how we measure, how the matrix (8 x 8 x 5 tiers) defines your position today, and the trends that will impact you in the near term. In total, this personalised report runs to over 60 pages.
There’s a lot in there.
This means that with between 3 and 5 appropriate individuals completing the Questionnaire, you will quickly receive a report that is similar in its depth and reach to what might be gained from a serious external consulting engagement. Where you are strong and weak in sales and marketing, a clear definition of where you stand today, plus the path forward, plus what will be impacting your business in the short and medium term. And all this output, for just £2,000/€2,400/$2,600 (plus any applicable taxes).
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