TESTIMONIALS
As an operations-focused startup company helping businesses digitally transform their inventory management processes, we sought to successfully transform our approach to sales and marketing through expert guidance and the SM3 Matrix methodology. Initially viewing sales and marketing as “dark arts for others,” our team underwent a rapid mindset transformation working alongside Jim.
The SM3 Matrix assessment revealed that despite perceived differences, our company was already well-aligned internally – teams shared common objectives but expressed them in different operational language. This discovery provided a strong foundation for commercial development.
In a short period, we have undertaken a mindset shift from resistance to engagement, recognised existing strengths applicable to commercial functions, and developed a comprehensive improvement plan with short-term initiatives and measurable milestones.
We have already seen how structured frameworks can quickly bridge perceived gaps between operational excellence and commercial success. By working internally with existing teams and leveraging natural alignment, we now have the confidence and capability to execute sales and marketing strategies effectively.
We’re eager to fully implement the first steps and look forward to engaging with Jim again in the future.
George Armstrong CEO Scanmatix
When Jim Irving and his brilliant partner, Norman Manley, introduced me to ‘The Sales and Marketing Maturity Matrix (SM3)’ two things hit me as a 40+ years sales professional, manager and product creator.
1) I wish I had access to this research resource in my corporate years! I would have had our teams rethink what revenue was being lost by not understanding our own sales and marketing shortcomings.
2) The risk of not having access to a ‘Sales and Marketing Maturity Matrix (SM3) assessment’ means that my competitors will take advantage of my weakness and threats in sales and marketing because, I cannot even identify them.
Think about that business leaders. For a tiny investment you can say you now know what you could not see that was blocking sales growth in your own company!
Patrick Tinney
Author of four worldwide bestsellers on business, sales, and negotiation. Patrick is one of the most sought-after speakers for negotiation and selling podcasts today. He has just launched the World’s premier, cutting-edge sales negotiation portal – www.sales-gorilla.com
“As the owner of the company, I’ve found the Sales and Marketing Maturity Matrix very useful. Not just for gaining instant personalised knowledge in the short term but also for detailed insights on long-term planning and future projections. After a straightforward survey completed by three team members, the system was able to tailor the results to help guide our current strengths and weaknesses and then detail how we can improve in both the sales and the marketing areas. For any substantial business looking to grow, the Sales and Marketing Maturity Matrix would certainly help to improve these key areas within sales and marketing.”
Michael Wallace, Managing Director, Stairlift Solutions (NI) Ltd
“The Sales and Marketing Maturity Matrix gave us a clear picture of where we are today and what we need to focus on to improve our sales and marketing areas—both separately and in tandem. The ‘tips from Jim’ were particularly helpful, as the insight was clearly laid out and easy to follow and implement.”
Rona Parry, Sales Operations Director, Marke Creative Merchandise Limited
“A game-changer for our sales and marketing strategy.”
We couldn’t have achieved this level of clarity and direction on our own. This platform didn’t just show us where we stand—it showed us exactly what to focus on and how to solve it internally. It’s completely unique, and after using it, we finally know how to improve and grow as a company. Truly transformational.
James McKee, Sales Director, Fane Valley Feeds Limited
Developing a company requires agility but most importantly, the understanding that you “are where you think you are” in your organizational development. SM3 asks the right questions to support or challenge your perspective to ensure you really are “where you think you are”, enabling the proper actions for alignment and success:
Greg Goelz, CEO, Smartlocus.com – California.
“Working with the SM3 framework gave us a much clearer picture of where we really stood in sales and marketing. It highlighted that while we’re making good progress in areas like branding and market perception, but also the areas where we still have real gaps to close. SM3 didn’t just diagnose the issues—it gave us a structured path to fix them.”
Jack Morrow CEO Retinize
