Who is it for?

This will not be for everyone. Here are our thoughts on who will gain real benefit from it –
  1. Small to medium sized enterprises all the way up to multinational corporates
  2. You will have functional sales and marketing departments – even if they are only small today
  3. You may have multiple divisions; this process can work for each/all of them
  4. You have a REAL interest in improving your sales and marketing operations – outside traditional sales skills training
  5. You want to understand the truth of your current position and how to make change
  6. You want to grow and improve
  7. You can get a senior board member, sales and marketing team members (and their leadership) all to take part and contribute. And yes, we expect EVERYONE to give their views on both departments, no matter how uncomfortable that might be