The Sales Force effectiveness framework has 5 tiers of capability for each pillar
As you move from tier-to-tier your commercial organization becomes more effective.
1) Basic capability
2) Reactive
3) Conforming
4) Optimizing
5) Mastery
Our SM3 service exists to tell you two things:
First, what is your commercial effectiveness today as an organization, measured on a sales force effectiveness framework
Second, in detail, which areas can be improved as the ‘next step’ towards commercial excellence in both in Sales and Marketing.
We have defined 8 core tiers for both sales and marketing operations. Added multiple other questions and analysis to create a powerful questionnaire for our users. Once completed, the questionnaire generates a made-to-measure report, just for you.
The report also explains the process, the terms used, the measurements, and how the matrix (8 x 8 x 5 tiers) defines your position today. Additionally we discuss the trends that will be impacting your organization in the near term. In total this personalised report runs to over 60 pages. There’s a lot in there…
This means that with between 3 and 5 appropriate individuals completing the Questionnaire, you will quickly receive a report that is similar in its depth and reach to what might be gained from a serious external consulting engagement. Where you are strong, and weak, in sales and marketing, a clear definition of where you stand today, helping you design a sales force effectiveness framework (SEF) as the basis for the future, plus what will be impacting your business in the short and medium term. The cost is around £2,000/€2,400/$2,600 (plus any applicable taxes).