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Posts by Jim Irving

Home » Articles Posted by Jim Irving (Page 2)
Mainframe computer
17 Jul
Updates

✅ AI, Mainframes, sales and marketing… ✅

  • October 8, 2026
  • By author-avatar Jim Irving
What a strange headline! But there’s method to my madness… Today I opened up ‘The Register’, a tech industry daily newsletter.  The m...

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Sales and Marketing Matrix advisors
01 Jul
Updates

✅The Sales and Marketing Maturity Matrix – The advisors ✅

  • October 8, 2026
  • By author-avatar Jim Irving
For this completely new service, using a maturity model to improve Sales and Marketing performance, to work well, we need to know what ...

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25 Mar
Updates

Fibrus Broadband – Win:Win!!

  • October 8, 2026
  • By author-avatar Jim Irving
A while back I answered a request for customers with interesting stories from Fibrus Broadband - a major Fibre provider across our coun...

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Stability and calm seas id important for a mature sales organization
18 Mar
Updates

A little thought for today…

  • October 8, 2026
  • By author-avatar Jim Irving
Every year I buy a desk diary - 365 messages a year. I always buy Dilbert, but sadly unavailable this year. So, I bought one of those ...

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Fane Valley Feeds is a reference site for the Sales and Marketing Maturity matrix
09 Mar
Updates

Thank you, Fane Valley Feeds!

  • October 8, 2026
  • By author-avatar Jim Irving
For over 7 months now I have been working, through Sales Geek, with the great team at FANE VALLEY FEEDS LTD. Great people - a big sens...

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Improving your Sales and Marketing maturity level increases your commercial capability
02 Mar
Updates

What makes the Sales and Marketing Matrix (SM3) so different?

  • October 8, 2026
  • By author-avatar Jim Irving
How does SM3 add value to commercial organizations? SM3 is a tool which helps you to better understand how your sales and marketing o...

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Increase your maturity level in the Sales and Marketing maturity matrix
02 Mar
Updates

What is a Maturity Matrix?

  • October 8, 2026
  • By author-avatar Jim Irving
How can it improve your commercial effectiveness? A Maturity Model is a methodology used to improve organizational capability. The pur...

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02 Mar
Company News

What does the Sales and Marketing Maturity Matrix deliver for you?

  • October 8, 2026
  • By author-avatar Jim Irving
We want to help your organization improve its sales and marketing capabilities. How are your marketing and sales departments performi...

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Jim Irving wrote these selling guide books before he became involved in the sales and marketing maturity matrix
02 Mar
Updates

Reflections

  • October 8, 2026
  • By author-avatar Jim Irving
Now and then – but not as often as I should – I review the various elements of my business. This week I have been looking at my books…...

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23 Feb
Updates

Psychology of pricing

  • October 8, 2026
  • By author-avatar Jim Irving
Here is another great video on the psychology of pricing from @Mark Peacock.   Over to Mark –   How to achieve a price in...

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  • Home
  • About
    • About The Authors – Jim Irving and Norman Manley
    • Meet the Advisors
  • Maturity Matrix
    • What is a Maturity Matrix
    • Stop Losing Money – TODAY
    • How does the SM3 Maturity Model improve Sales Force effectiveness?
    • How does the SM3 system work
    • What it is not
    • Who is it for
    • What is the output
    • Two options – the Full report or the graphical summaries
    • What use is it?
    • FAQs
    • Glossary
  • Buy
  • Blog
  • Brochures
  • Testimonials
  • Contact
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