Hi all.
The “red car theory” suggests that once you notice something specific, like a red car, you start seeing it everywhere.
It’s often used to explain the phenomenon of selective attention, where once you become aware of something, you tend to notice it more.
I saw this:
https://www.linkedin.com/feed/update/urn:li:ugcPost:7352791117257474048/
and liked it a lot, and then went down the rabbit hole of all the posts on this theory.
Red car theory has SO many applications in sales and marketing. You need to focus, know what you are looking for, be observant, be ‘switched on’; or those deals, situations, ideas, and opportunities will pass you by!
And, on that note, using the sales and marketing maturity matrix, will at least tell you where you are commercially. Because, like Red Car Theory, if you aren’t aware, then…
Image by ImgSearch: https://imgsearch.com/image/red-vintage-car-on-street-4741536