I am buying fewer books these days; there’s a lot of repetition and content that isn’t quite hitting the spot (well, my spot ???? ).
But when someone with credentials and real experience hits a core area that everyone needs to consider, then off I go to buy it. Fred is a true domain expert and one of my Sales and Marketing Maturity Matrix project advisors.
Fred Copestake he is someone I listen to. Smart, with an opinion and a good smattering of ‘been there’ too.
I have only got a little way into the book, but I am already enjoying – and learning – from it.
Well done Fred Copestake, another cracker!!!
