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Updates

Home » Archive by Category "Updates" (Page 2)
Red car theory has SO many applications in sales and marketing
09 Aug
Updates

Red Car Theory applied to Sales and Marketing

  • October 8, 2026
  • By author-avatar Jim Irving
  Hi all. The “red car theory” suggests that once you notice something specific, like a red car, you start seeing it everywhere....

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Reduces Risk Management in Sales and Marketing
08 Aug
Updates

✅ Risk Mitigation – a Sales and Marketing Opportunity? ✅

  • October 8, 2026
  • By author-avatar Jim Irving
I was catching up with my old pal, Patrick Tinney, a week ago. He was discussing the importance of risk mitigation in business and how...

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Wise Words unknown author
06 Aug
Updates

Wise Words

  • October 8, 2026
  • By author-avatar Jim Irving
  ✅ Wise Words ✅ Hi everyone. I saw this a couple of days ago.  VERY clever, wise words and great advice. Now, I took a quick sc...

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Learnings from the Sales and Marketing Maturity Report
04 Aug
Updates

Learnings after 6 months of running the Sales and Marketing Maturity Report

  • October 8, 2026
  • By author-avatar Norman Manley
  It’s been nearly six months now since we launched the SM3 Sales and Marketing Maturity Report with its underlying maturity mode...

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Mainframe computer
17 Jul
Updates

✅ AI, Mainframes, sales and marketing… ✅

  • October 8, 2026
  • By author-avatar Jim Irving
What a strange headline! But there’s method to my madness… Today I opened up ‘The Register’, a tech industry daily newsletter.  The m...

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11 Jul
Updates

Workshops That Truly Transform?

  • October 8, 2026
  • By author-avatar Norman Manley
Workshops That Truly Transform?  Only If They Turn Opinions into Actions Some interesting views from Joe Cisneros How many times have y...

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09 Jul
Updates

Building a framework to achieve commercial excellence

  • October 8, 2026
  • By author-avatar Norman Manley
A 2024 survey from Constant Contact showed that 73% of small businesses (SMBs) lack confidence in their marketing strategies. And whils...

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Sales and Marketing Matrix advisors
01 Jul
Updates

✅The Sales and Marketing Maturity Matrix – The advisors ✅

  • October 8, 2026
  • By author-avatar Jim Irving
For this completely new service, using a maturity model to improve Sales and Marketing performance, to work well, we need to know what ...

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25 Mar
Updates

Fibrus Broadband – Win:Win!!

  • October 8, 2026
  • By author-avatar Jim Irving
A while back I answered a request for customers with interesting stories from Fibrus Broadband - a major Fibre provider across our coun...

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Stability and calm seas id important for a mature sales organization
18 Mar
Updates

A little thought for today…

  • October 8, 2026
  • By author-avatar Jim Irving
Every year I buy a desk diary - 365 messages a year. I always buy Dilbert, but sadly unavailable this year. So, I bought one of those ...

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  • About
    • About The Authors – Jim Irving and Norman Manley
    • Meet the Advisors
  • Maturity Matrix
    • What is a Maturity Matrix
    • Stop Losing Money – TODAY
    • How does the SM3 Maturity Model improve Sales Force effectiveness?
    • How does the SM3 system work
    • What it is not
    • Who is it for
    • What is the output
    • Two options – the Full report or the graphical summaries
    • What use is it?
    • FAQs
    • Glossary
  • Buy
  • Blog
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  • Testimonials
  • Contact
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