Blog - Sales & Marketing Maturity Matrix. By Jim Irving

01 Jul

✅The Sales and Marketing Maturity Matrix – Who are our advisors? ✅

July 1, 2025
By Jim Irving

For this completely new service to work well, we need to know what we are doing, yes? Many of you know me and my background. If not...

25 Mar

Updates

Win:Win!!

July 1, 2025
By Jim Irving

A while back I answered a request for customers with interesting stories from Fibrus - a major Fibre provider across our country. We...

18 Mar

Updates

A little thought for today…

June 30, 2025
By Jim Irving

Every year I buy a desk diary - 365 messages a year. I always buy Dilbert, but sadly unavailable this year. So, I bought one of thos...

09 Mar

Updates

Thank you, Fane Valley Feeds!

June 30, 2025
By Jim Irving

For over 7 months now I have been working, through Sales Geek, with the great team at FANE VALLEY FEEDS LTD. Great people - a big se...

02 Mar

Updates

What makes the Sales and Marketing Matrix (SM3) so different?

June 30, 2025
By Jim Irving

How does it add value to commercial organizations? SM3 is a tool which helps you to better understand how your sales and marketi...

02 Mar

Updates

What is a Maturity Matrix?

June 30, 2025
By Jim Irving

How can it help your business? A Maturity Model in its simplest form is an indicator used to measure organizational capability. The pu...

02 Mar

Company News

What does the Sales and Marketing Maturity Matrix deliver for you?

July 1, 2025
By Jim Irving

We want to help your organization improve its sales and marketing capabilities. How are your marketing and sales departments perfo...

02 Mar

Updates

Reflections

June 30, 2025
By Jim Irving

Now and then – but not as often as I should – I review the various elements of my business. This week I have been looking at my book...

23 Feb

Updates

Psychology of pricing

June 30, 2025
By Jim Irving

Here is another great video on the psychology of pricing from @Mark Peacock. Over to Mark – How to achieve a ...

17 Feb

Company News

Another Great Women in Business Day…

June 30, 2025
By Jim Irving

Another year started with the fabulous team at Women in Business NI. Thanks to Roisin McDermott and Vicky Blades for letting me loose—y...