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Posts by Jim Irving

Home » Articles Posted by Jim Irving
Using the Sales and Marketing Maturity Model
11 Nov
Updates

✅ SM3 Maturity Matrix – Summary ✅

  • October 19, 2026
  • By author-avatar Jim Irving
Over the last month, I have posted a four-part series on LinkedIn, laying out the outcomes that can be achieved for businesses when the...

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Improve Sales and Marketing
07 Nov
Updates

✅ Are you a Sales Coach? A Sales Trainer? ✅

  • October 19, 2026
  • By author-avatar Jim Irving
✅ Do you do in-house training for individual businesses’ sales teams? ✅ If you can answer ‘yes’, then read on… Would you like to start...

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Are you a start-up? A scaling company? An SME?
20 Oct
Updates

✅ Are you a start-up? A scaling company? An SME? ✅

  • October 19, 2026
  • By author-avatar Jim Irving
(This is the first of a four-part series of posts aimed at helping different business communities to excel.  Others for B2B trainers/co...

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Sales and Marketing that works produces at least 10% more revenue
17 Sep
Updates

The Sales and Marketing Maturity Matrix Story…

  • October 19, 2026
  • By author-avatar Jim Irving
IMPORTANT – URGENT – IMPORTANT – URGENT – IMPORTANT - URGENT This post explains how the SM3 Maturity Matrix will help you understand an...

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12 Sep
Updates

✅ DON’T JUST LISTEN TO ME ✅

  • October 19, 2026
  • By author-avatar Jim Irving
What are these two images about?  Read on… Since we launched the Sales and Marketing Maturity Matrix over nine months ago (and, yes, it...

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A tool for Venture Capitalists
03 Sep
Updates

✅ At last! Help for business investors! ✅

  • October 8, 2026
  • By author-avatar Jim Irving
✅ Do you invest in businesses? ✅ Are you a VC? ✅ A Fund Manager? ✅ Or an Angel investor? We all know that when assessing a potential bu...

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Are you a business consultant? A management consultant? A sales consultant?
25 Aug
Updates

✅ A New Tool for Consultants! ✅

  • October 8, 2026
  • By author-avatar Jim Irving
  Are you a business consultant?  A management consultant?  A sales consultant?  A sales coach?  A sales trainer?  A marketing co...

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Red car theory has SO many applications in sales and marketing
09 Aug
Updates

Red Car Theory applied to Sales and Marketing

  • October 8, 2026
  • By author-avatar Jim Irving
  Hi all. The “red car theory” suggests that once you notice something specific, like a red car, you start seeing it everywhere....

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Reduces Risk Management in Sales and Marketing
08 Aug
Updates

✅ Risk Mitigation – a Sales and Marketing Opportunity? ✅

  • October 8, 2026
  • By author-avatar Jim Irving
I was catching up with my old pal, Patrick Tinney, a week ago. He was discussing the importance of risk mitigation in business and how...

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Wise Words unknown author
06 Aug
Updates

Wise Words

  • October 8, 2026
  • By author-avatar Jim Irving
  ✅ Wise Words ✅ Hi everyone. I saw this a couple of days ago.  VERY clever, wise words and great advice. Now, I took a quick sc...

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  • Home
  • About
    • About The Authors – Jim Irving and Norman Manley
    • Meet the Advisors
  • Maturity Matrix
    • What is a Maturity Matrix
    • Stop Losing Money – TODAY
    • How does the SM3 Maturity Model improve Sales Force effectiveness?
    • How does the SM3 system work
    • What it is not
    • Who is it for
    • What is the output
    • Two options – the Full report or the graphical summaries
    • What use is it?
    • FAQs
    • Glossary
  • Buy
  • Blog
  • Brochures
  • Testimonials
  • Contact
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