Updates

A guru in the world of pricing

@Mark Peacock is one of my advisors on the Sales and Marketing Maturity Matrix project. He is a true guru in the world of pricing, something which is critical to both sales and marketing success. Here, we discuss price anchoring—fascinating! Over to you, Mark…

When your product isn’t selling because you believe the price is too high, the temptation is often to reduce prices to try and sell more. But sometimes, it can be more effective to reposition your product against a higher price so that the buyer can see the difference in value. https://www.linkedin.com/feed/update/urn:li:activity:7270346214838030336/?originTrackingId=z9Td8LelTk6ftzV%2FSHsguA%3D%3D