What are these two images about? Read on…
Since we launched the Sales and Marketing Maturity Matrix over nine months ago (and, yes, it’s going very well, thank you!), several prospective customers have asked about the potential gains from using the service.
DON’T jus listen to me, listen to multiple highly respected bodies as they analyze the exact challenge we address…
✅ IDC. Misalignment of Sales and Marketing costs companies 10% or more of their revenue per year.
✅ Aberdeen Group. Organizations that align sales and marketing grow 32% faster, compared to a 6.7% comparative decline in less aligned companies.
✅ Forrester. Sales will never use 60%-70% of the marketing material produced, mainly because the topic is irrelevant to the buyer audience.
✅ Salesforce. 80% of marketing lead generation is only “Slightly or Somewhat” effective.
So, IDC, Aberdeen, Forrester and Salesforce have all commented on the problem that we address directly – and uniquely.
What’s the core message here?
How do your sales and marketing organizations work together? Are they operating at the same level?
Do they REALLY collaborate and consider themselves as a single team, or not? ?
And if not, the cost of your lack of focus and coordination is directly reflected by the above data points from these sources.
❓Would you like to align better and save/increase your revenues by 10%?
❓How would 32% better growth work for you?
❓If marketing spend was optimized and lead generation was improved by up to 80%, what impact would that have?
❓Would you like to know where you are weak and stronger (If not, stop reading right now!)
Here’s the big, long-term problem that we have fixed…
Sales and marketing à two tribes à cats and dogs à different worlds. And here’s the proof.
Despite actively searching for two years, we have not found a single tool that accurately measures the effectiveness of your complete ‘Revenue Generation’ team – Sales AND Marketing. Incredible, isn’t it! Both professions live in their own ecostems. ?♂️
There are lots of ‘cats and dogs’ tools out there –
Sales checklists
Sales audits, and self-audits
Sales performance analytic tools
Sales maturity matrices
Marketing checklists
Marketing audits, and self-audits
Marketing performance analytic tools
Marketing maturity matrices
Can you see the problem? ?♂️ They ALL miss the point.
I am sure they are all good. But they are ALL incomplete. None of them address the big challenge. How do you use both sides of the coin, working together, to maximise your revenues and save cost?
Not only is the Sales AND Marketing Maturity Matrix incredibly powerful and accurate, it also tells you how your sales and marketing operations compare in terms of capability, how to improve (overall and in detail) and where you are weak and stronger.
Visit our website here – www.sm3maturitymatrix.com
Every week you delay means wasted spend and lost revenues…
Why are you waiting?
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