I was catching up with my old pal, Patrick Tinney, a week ago.
He was discussing the importance of risk mitigation in business and how his new
www.sales-gorilla.com website can assist in this area (BTW, it’s fantastic; a review will follow).
Risk is the third of the ‘Big Three’ business drivers.
If I asked you why you would buy a product, you might say “Better efficiency”.
I would then ask, “What does efficiency give you?”.
After a couple of repetitions and testing the logic, drilling down always ends up with one of three goals –
✅ Revenue or profit improvement
✅ Cost reduction
✅ RISK reduction
All spending comes back to these three core drivers.
In sales and marketing, if you sell features, literally no one buys
If you can hit one of the above with a clear outcome for the buyer, you will get interest
If you hit two and communicate well, interest grows, and fast
If you can show benefit and strong outcomes in all three, it’s “Hold my calls” time
Are you selling/marketing features? “Of course not” Try checking your website out right now!
Are you perhaps selling/marketing benefits? A bit better…
Their outcomes across the above three core headings? Now you are flying! ?
The conversation with Pat made me realise just how much www.irvingmaturitymatrix.com delivers substantial value across these three core headings –
- If you can improve your sales and marketing operations,
with a focus on your weaknesses, maybe in AI,
might this impact your revenues and profits? ? - If you can reduce waste, misplaced effort and spending,
might that help to reduce costs? - Finally, if your competitors can see your weaknesses and you can’t, is that a risk?
If you’re unsure if you’re falling behind in any area, is that a risk?
Wouldn’t it be good to reduce those risks? ?
So, if you are in sales or marketing, always remember those three core business drivers and the outcome messaging. You WILL become more effective…
And have a look at our website –www.irvingmaturitymatrix.com – you won’t regret it!