(This is the first of a four-part series of posts aimed at helping different business communities to excel. Others for B2B trainers/coaches, sales and marketing consultants, and VC/angel investors will follow over the next couple of weeks.)
Are you often fighting against the big and/or more established players in your market?
Is life pretty hard?
Do others have deeper pockets and more resources, plus more references?
It’s tough, isn’t it?
I have now worked with over 150 start-ups and smaller companies.
I understand your pain(s).
What to do about it?
Spend more?
Do even more of the same (the original definition of madness)
Refocus? Focus harder?
Buy better software tools?
Invest more heavily in AI, in the hope it will move things for you?
Put simply, you need to improve to enhance your revenue results and growth.
But how?
Here’s the true, often not mentioned, CORE of your problems –
You may think/have a gut feeling that your marketing capability is stronger than your sales.
But is it?
Every business is working blind. How can you KNOW how your (even small) sales and marketing operations compare to averages, standards and to the very best out there.
You don’t have the basic data points to help you improve where you need to.
In product development, for example, you analyse the situation and then take specific actions to improve. It’s the same for most disciplines. First, where is the problem, and ONLY then, what do we do about it?
The business world is full of stories at the moment of businesses buying software or AI solutions when they don’t know if they will help or cause more problems.
It’s a nightmare – and the opposite of a virtuous circle…
What can you do about it?
Imagine if there was a scientific, low-cost way to understand exactly where you stand in your sales and marketing activity and process against all of the above measures?
Exactly WHERE are you weakest and strongest? Where do you need to invest time (and maybe money) first to gain the most significant impact? How do you do it?
I will save you the searching!
For the first time, there such a solution out there. For sales AND marketing together. Tailored to deliver high levels of detail to you – at very low cost. The hard, unvarnished truth.
It’s unique. After two years of intensive development and spend, we now have and answer to those questions. Fast, accurate, simple, low cost.
Visit www.irvingmaturitymatrix.com to learn all about how it works.
Don’t delay. I can promise that you are MISSING revenues and LOSING money this week, and next week, and…
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