What use is it?
The report provides the basis for a commercial effectiveness framework combining both Sales and Marketing capabilities
By identifying the strong and weak points in both Sales and Marketing you have a solid base to improve sales efficiency and develop more effective marketing strategies
Many big-name analysts and consultancies can provide you with reports detailing the marketplace state of play – and current developments – in both sales and marketing. But they are not specific to you. Summaries are sometimes free but detailed reports typically cost a very substantial amount more than ours. They also don’t look at the critical ‘connections’ between sales and marketing, the data usually applies to one only. You can ask for a bespoke report but that will take time and very serious investment.
Your report –
1. Is bespoke to you
2. Is based on your own input – and it’s quick and accurate
3. It’s substantial – over 61 pages
4. It covers sales, marketing, and their interaction – allowing you to create the most effective sales and marketing strategies
5. It tells you where you are today in both sales and marketing
6. It tells you what you should be aiming for to improve
7. It also tells you what we believe the short and medium developments will be across sales and marketing
8. It’s based on very broad research, my 48 years of experience in sales and marketing, public domain output from professional bodies and multiple other sources, and the combined experience of the twenty advisors too. We believe this is far more than any other approach delivers…
9. It will show you where you are weak and strong – the perfect starting point for your actions and growth
It is, of course, up to you to take note and then actions, based on what you find. But when people ask us “what makes this different?” we always tell them that the output is based on unrivalled experience and a lot of research, so it delivers a detailed audit, a starting point, and strong advice. All for around £2,000 (excluding VAT).