The Sales Force effectiveness framework has 5 tiers of capability for each pillar
As you move from tier-to-tier your commercial organization becomes more effective.
1) Basic capability
2) Reactive
3) Conforming
4) Optimizing
5) Mastery
Our SM3 service exists to tell you two things.
First, what is your effectiveness today as an organization, on both the sales and marketing axes.
Second, in detail, which areas can be improved as the ‘next step’ both in Sales and Marketing.
We have defined 8 core tiers for both sales and marketing operations. And added multiple other questions and analysis to create a powerful Questionnaire for our users. Once completed, the Questionnaire generates a made-to-measure report, just for you.
The report also explains the process, the terms, how we measure, how the matrix (8 x 8 x 5 tiers) defines your position today, and what are the trends that will be impacting your organization in the near term. In total this personalised report runs to over 60 pages. There’s a lot in there…
This means that with between 3 and 5 appropriate individuals completing the Questionnaire, you will quickly receive a report that is similar in its depth and reach to what might be gained from a serious external consulting engagement. Where you are strong, and weak, in sales and marketing, a clear definition of where you stand today, helping you design a sales force effectiveness strategy (SEF) as the basis for the future, plus what will be impacting your business in the short and medium term. The cost is around £2,000/€2,400/$2,600 (plus any applicable taxes).