After completing our research, we have opted to have 5 tiers of capability for each pillar
1) Basic capability
2) Reactive
3) Conforming
4) Optimizing
5) Mastery
As you move up from tier-to-tier you become more capable and effective.
Our SM3 service exists to tell you two things.
First, where are you today as an organization, on both the sales and marketing axes. Second, what should you be aiming for as the ‘next step’ in each – in some considerable detail.
We have defined 8 core tiers for both sales and marketing operations. And added multiple other questions and analysis to create a powerful Questionnaire for our users. Once completed, the Questionnaire generates a bespoke report for you.
The report also explains the process, the terms, how we measure, how the matrix (8 x 8 x 5 tiers) defines your position today, and what are the trends that will be impacting you in the near term. In total this personalised report runs to over 60 pages. There’s a lot in there…
This means that with between 3 and 5 appropriate individuals completing the Questionnaire, you will quickly receive a report that is similar in its depth and reach to what might be gained from a serious external consulting engagement. Where you are strong, and weak, in sales and marketing, a clear definition of where you stand today, plus the path forward, plus what will be impacting your business in the short and medium term. And all this output, for around £2,000/€2,400/$2,580 (plus any applicable taxes).